Target Audience

I have looked at how films are rated using the British Board of Film Classification website. I have also used this website to decide on what age rating we should possibly give our film. Based on the guidelines set by the British Board of Film Classification, I have come to the conclusion that our film would be either a 15 or an 18. Below I have included the possible age ratings and a brief description of each:

 Universal - Suitable For All;

'U' rated films should be suitable for all audiences aged four years and over.

Parental Guidance;

'PG' films should not disturb any child around the age of 8 or older and unaccompanied children of any age may watch it.

Suitable For 12 Years Or Older;

The 12A category exists only for films in cinemas and it means that no one younger than 12 can see a 12A film unaccompanied by an adult. Violence, imitable behaviour, language, sex and drugs may be shown but must be brief and not be in detail.

Suitable For 15 Years Or Older;

'15' rating means that no one under the age of 15 can watch this film in the cinema. Once again, violence, imitable behaviour, language, sex and drugs can be shown, not in detail but in more detail than in a 12/12A rated film.

Suitable Only For Adults;

No one younger than 18 may see this film in a cinema. In line with the consistent findings of the BBFC’s public consultations and The Human Rights Act 1998, at ‘18’ the BBFC’s guideline concerns will not normally override the principle that adults should be free to choose their own entertainment. 

Restricted 18;

This rating is a special and legally restricted classification primarily for explicit works containing sex or strong material involving adults.

(I wasn't too sure whether or not to include this rating, however as it is listed on the BBFC's website, I decided that it was still a necessary piece of information to use).

Aswell as age ratings, we also need to consider the type of person who would like to come and watch our film. For example, a male may be old enough to go and watch a chick-flick, but just because he can doesn't mean that he wants to. This means that our film will be aimed at either 15+/18+ year olds (depending on which age rating our group thinks best), males and females as this would be a good film for couples to go and see together and other people their age who just love to go to the cinema. I feel that with the lead role being an attractive young female, our thriller would appeal more to males than females, because they will not only be going to watch the film, but also to check out the actress on screen. However, the mystery element in the film would hopefully appeal to more middle aged people aswell because they get to go on the journey with the actress piecing together what happened to her and her friends.